to this week's meeting of
The Rotary E-Club of Canada One
For the week beginning August 25, 2025
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Swedish Billionaire Activist Johan Eliasch, with an estimated net worth of £2.4 billion, is making waves in environmental conservation through a unique blend of financial power and ecological passion. The financier and industrialist has taken an unconventional approach to protecting the Amazon rainforest, leveraging his wealth and business acumen to preserve vast tracts of endangered land.
In 2005, Eliasch made headlines when he purchased 400,000 acres (1,600 square kilometers) of Amazonian rainforest in Brazil. This acquisition, however, wasn’t for commercial exploitation. Instead, Eliasch’s sole purpose was conservation, demonstrating a commitment to using his financial resources for environmental good.
His career has been deeply intertwined with sports. Currently serving as the president of the International Ski Federation (FIS), Eliasch previously made his mark as the CEO of HEAD, a well-known sports equipment company. When he joined HEAD in 1995 at the age of 33, the company was facing bankruptcy. Under his leadership, it was brought back from the brink of financial ruin.
Eliasch’s environmental efforts caught the attention of the British government. In 2007, then-Prime Minister Gordon Brown invited him to investigate clean energy and the role of deforestation in climate change. His recommendations subsequently became part of the government’s framework for reducing emissions from deforestation. This work led to his appointment as a non-political special representative for the prime minister.
Taking his conservation efforts a step further, Eliasch purchased Gethal Amazonias, a plywood exporter operating in the Brazilian rainforest. The company’s logging and sawmill operations, which were initially uncertified and unsustainable, were promptly halted under Eliasch’s ownership.
In the same year as his Amazonian land purchase, Eliasch established the Rainforest Trust, an international conservation NGO. This organization focuses on purchasing threatened tropical rainforests to protect them from destruction. To date, the Rainforest Trust has safeguarded 37 million acres of rainforest globally, providing protection for 2,245 endangered and vulnerable species.
Following are some of the comments we have received. Would you please send us your comments?
July 7. What a neat, simple, low-cost invention! The bamboo water tower. Very interesting!
-- Neil Rogers, E-Club of Canada One, District 5370
July 7. The bamboo water harvest towers is an incredible idea, harvesting a resource that's there to be collected every morning! I also find videos like "Destination Indigenous" very inspiring.
-- Patrick Gibson, E-Club of Canada One, District 5370
July 12. I take issue with the speaker of the TED talk,”Is this the future of Media”, when he says that we should listen to Substacks mostly written by a single contributor. This is the opinion of one person and how do I know what their political persuasion is. At least if I am reading something like the Globe and Mail, the Economist or the Guardian I take comfort in knowing that it has to have passed many editors before I read it.
-- David Werrett, E-Club of Canada One, District 5370
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As he settles down on the cozy couch in the psychiatrist’s office, the doctor kindly asks…
“Can you please share with me the reason behind your drinking?”
Taking a deep breath, the man replies, “Absolutely! Let me explain… ”
“It all started when I made the decision to get married, and perhaps that wasn’t the best choice.”
“You see, I fell in love with a widow who had a grown daughter… ”
“That daughter soon became my stepdaughter.”
Continuing the story, he adds, “Then, to make things more interesting, my own dad came to visit us… ”
“Surprisingly, he fell head over heels for my stepdaughter, and they ended up getting married, making my stepdaughter my stepmother.”
“Now, to make matters even more complicated, my wife and I had a son… ”
“Naturally, he became the brother of my stepmother, since she’s the daughter of my dad’s new wife.”
“So, my stepdaughter, who is now my stepmother, became my son’s aunt… ”
“Are you still following?”
The psychiatrist nods, intrigued by the intricate family dynamics.
The man continues, “But wait, there’s more!… ”
“Since my new son is the brother of my stepmother, he’s also my uncle.”
“Adding to the complexity, my wife is now both my stepmother and my step-grandmother, thanks to her being the mother of my stepmother… ”
“And, of course, let’s not forget that my stepmother herself is also my stepdaughter!”
The psychiatrist’s eyes widened, understanding the mind-boggling situation.
Then finally interrupts him, “I’m sorry, but I’m going to have to stop you right there!”
“Why?” asks the man.
The doctor replies…
“Because I don't think I can cope!”

What made the rapid response possible? Rotarians.
Local Rotary clubs helped identify the hardest-hit areas and coordinated logistics. International clubs raised funds almost overnight. This collaboration allowed ShelterBox to reach families fast, with support tailored to their needs.
It's a powerful reminder: when disaster strikes, Rotary is already there—through our partnerships, our networks, and our commitment to service above self.
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Every week we'll have a draw and the lucky person will see their song featured!
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